The Art of Intelligence 

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The Intelligence process is built upon five questions
  • What do you want to know and why? Focusing on essentials
  • Where and how can we gather the relevant information? - Envisioning alternative futures 
  • How can we analyze the information? - Preparing information to answer the business request
  • Which communication format should we use? - Communicating based on decision makers needs 
  • What has been decided and why? - Deciding based on Intelligence

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Larry Kahaner,author of the bestselling "Competitive Intelligence"

“The "Art of Intelligence" hits all the marks. It explains in accessible detail the steps involved in competitive intelligence, its promises and pitfalls, and the all-important return on investment. This book works for those just starting out and those already practicing CI techniques. If your competitors read this book, you should be concerned.”

In the Book, You Will Discover:





About the Author: Johannes Deltl

Johannes Deltl is co-founder of Acrasio, a boutique Consulting Company that provides Intelligence and Change services to large corporations. He is a thought leader on the subject of Corporate Intelligence. Deltl has spent more than twenty years advising (senior) executives from various industries in more than twenty countries, including the emerging markets. 

What People Are Saying

Christian Mezger,Ciber

“Intelligence is one of the most impactful differentiators for any successful company. 'The Art of Intelligence' provides an easy-to-follow approach to Intelligence;- it bridges elegantly from the strategic importance to the practical application of Intelligence in your company. This book keeps you thinking.”

Rainer Michaeli,
Institute for Competitive Intelligence

“Deltl’s book is highly recommended for newcomers to the field of Competitive Intelligence as well as for the seasoned practitioners. It provides a focused overview of the main tools and techniques. Case studies and literature listings are state-of-the-art and help the reader to build up know-how in an otherwise clandestine discipline. A well structured, easy reading!"

Stephan Czypionka, Marketing Director, Coca Cola Argentina,

“In his recent book the Art of Intelligence, Johannes talks about the WHY and the HOW companies that want to win in an ever faster changing environment need to focus on managing intelligence in order to anticipate competitors´moves or even design the future. The book is very well structured and interesting cases help the reader understand how the theory can be implemented into real business life.”

Prof. Douglas Bernhardt,
Wits Business School, University of Stellenbosch, Nelson Mandela Metropolitan University, Mercy-hurst University 

“This latest edition of The Art of Intelligence serves as a welcome, much needed, and up-to-date work on the subject of competitive intelligence. It is refreshingly clear, comprehensive and well organised. I especially value its focus on competitive intelligence as an essential support function in business strategy, and will be specifying it to my MBA and executive education students as a required text!"

Stoyan Kenderov, Head of mobile and social, Intuit

“Johannes Deltl´s book The Art of Intelligence goes beyond the Intelligence Cycle. Case examples from 40 companies illustrate how theory can be implemented in practice, with an eye on success stories and pitfalls. Clearly written by an Intelligence practitioner, the book is suitable for managers and academics alike.”

Daniel Berhin, 
Senior Manager, McKinsey & Company 

“The book is the synthesis of strategic view with a sense of detail and analytical capabilities. It is written in a very clear structure and has compelling arguments - including case studies- why companies should have Strategic Intelligence processes and how to start those. Hence, the book is a must for people in the profession or those who are asked to become Intelligence Professionals."

Andrew Beurschgens,Head Market Intelligence, Market & Customer Insight, Everything Everywhere

“'The Art of Intelligence' from Johannes pulls together a 30,000 foot compendium of the why, what, how and what now of market intelligence for those starting out. It represents an authority on leveraging IT as well as outsourcing and lays crumbs to source additional reading from other leading authorities. Johannes brings to life each of the steps in the intelligence process by using examples from leading companies from a variety of dynamic industries as well as entire chapter dedicated to how they have positioned intelligence to survive in the most turbulent of industries. Thank you Johannes for the 'Art of Intelligence'.”

Max Mckeown,
Author of The Strategy Book & Adaptability,

“The first step to successful adaptation is recognising the need to adapt. For this we need what Johannes Deltl describes as Intelligence – knowledge about what is happening and what has happened. We need to know how patterns of events, trends of human behaviour are affecting what we do. The second step to successful adaptation is understanding the adaptation required. For this we also need Intelligence – knowledge about alternatives available, limitations, options, possibilities – so that we can take the third step, adapting as necessary,– when will again need Intelligence to know how well our efforts are working and learn to shape a better future…"

Jutta Wiedenfeld,Head of Market Intelligence, Fujitsu Technology Solutions

“The Art of Intelligence gives useful, practical ideas who should invest why into Intelligence and provides a comprehensive overview how Intelligence could be introduced into an organization. A very useful source for anyone planning to invest into this topic.”

Read The Art of Intelligence now & learn why companies need Intelligence to stay ahead in a changing world.

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