Academy > Market and Competitive Intelligence


Introduction into Market
and Competitive Intelligence

About the Course

In 4 Lessons you will learn more about Market and Competitive Intelligence

Lesson 1: Why MI & CI?

Explore the 4 Intelligence Levers why you should invest into Market and Competitive Intelligence.

> take the Lesson

Lesson 2: The Intelligence Cycle

Understand the 5 Steps of the Intelligence Cycle and why Planning ist the most important of it.

> take the Lesson

Lesson 3: The Intelligence Base

> take the Lesson

Lesson 4: Success Factors

Read which 10 Success Factors are relevant for the succesfull implementation of CI & MI in your company.

> take the Lesson

About the Presenter

Johannes Deltl
Managing Director Acrasio