Academy > Market and Competitive Intelligence > Lesson 1

Introduction

Lesson 1: Why Market and Competitive Intelligence?

In 4 Lessons you will learn more about Market and Competitive Intelligence

A Definition

So why should you invest time and resources into this? The answers are explained in the video above. There are 4 levers 

1. Reduce Costs

2. Increase Revenue

3. Corroborate Strategic Decisions

4. Handle Risks